DRM Won’t Work
April 5, 2006I have to refute an argument I made in an earlier blog posting:
Digital Rights Management: Content Providers Rigging the Game
My earlier conclusion was false. Digital Rights Management (DRM) is absolutely and totally impractical and unfeasible. It’s also destructive, erratic, chaotic, accident prone, and suffers acutely from the problem of unintended consequences. Even if it’s legislated and architected to strike a balance between user and content provider interests, it will either fail miserably or create destructive side-effects/externalities for third parties. In short, it’s a Pandora’s Box.
The content industry must immediately abandon its unrealistic, delusional, and ultimately self-destructive objective of locking down and protecting every single piece of content ever produced. This campaign is tantamount to forcing every single person in the world to hum “God Save the Queen” on the way to work every morning. It’s unrealistic and will never happen. Given that every single DRM scheme has been cracked, from DVDs to copy-protected CD’s to iTunes Music Store digital tracks, their stated objective is to achieve the impossible. Also, given the fact that, by my estimation, 95%+ of illegally downloaded content would have never been purchased by the downloader if that were the only choice available to them, the investments in developing and implementing DRM are absolutely certain to achieve massively negative returns.
On the other hand, DRM punishes well-meaning, “law-abiding” users the most. The Sony rootkit targeted users who had paid for music CD’s, as opposed to those who illegally downloaded the equivalent MP3’s. Apple’s iTunes DRM prevents its customers from using any other MP3 player except the iPod. Users of non-iTunes legal DRM music file download services are locked into using Windows and Media Player, and non-iPod music players. Users who download illegal MP3’s face no such restrictions.
Insofar as the unintended side-effects of DRM, here is an excellent article from Gloglaw, arguing (quite convincingly) that DRM and security are two mutually exclusive objectives:
http://www.groklaw.net/article.php?story=20060111184253232
Given the absolute and total failure of DRM to protect either the fair use rights of copyright losers or prevent content providers from making less profit than they were earning before, not to mention the unintended and potentially disastrous side effects on third parties, it’s safe to conclude that the exercise of promoting, developing and implementing DRM should be abandoned immediately.
How should we protect content providers’ revenue you ask? Well, perhaps they could start an MP3 download service much like emusic.com, which sells unprotected music from independent, non-RIAA (Recording Industry Association of America) downloads. The affiliated artists and labels don’t seem to have a problem with the lack of digital protection, as long as their customers are paying for their content.
Still, I suppose the content providers would allege that it costs hundreds of millions to make a feature film, and that they need to ensure they’re compensated.
In this vein, I think France was on the right track when that country’s parliament proposed a flat fee for internet users (about 8-12 Euros) that would allow them to download all the content they wanted. Too bad that law didn’t pass. The Register makes a convincing argument for why it should have:
http://www.theregister.co.uk/2006/03/14/france_p2p_plan_fails/
According to The Register, such a fee would have easily compensated the industry for the amount of money it claims to lose due to digital piracy. What’s more, that industry would cease money-losing investments in DRM immediately.
Too bad this world isn’t ruled by common sense.
