ADQ Rise: Quebeckers rebelled against “pick your flag” scam
March 29, 2007After having a had a little time to reflect on the ADQ’s performance and talking to some of my coworkers, as well as having read the ruminations of the punditry, it now becomes crystal clear why the ADQ rose so high in such little time.
Quebeckers have had successive incompetent governments imposed upon them for years, more so than most other provinces or the country as a whole. The reason is a kind of unofficial form of collusion between the two major parties in Quebec. The major media in Quebec and Canada was most definitely in on the scam.
The mechanism by which the co-conspirators implemented their agenda was the polarization of Quebec politics between separation and federalism. There was no party that stood the middle ground. As such, the discourse for each successive election campaign on was about imposing a stark choice between two diametrically opposed options. Consequently, both major parties did not have to compete based on compelling policy options, nor on their administrative performance. This has led to atrophy and stagnation in the Quebec government, whose agenda has now effectively been hijacked by career bureaucrats.
The ADQ has already been the outsider in this collusive arrangement. However, up until now, it has had very little credibility with neither the Quebec media, elite, or electorate.
The ADQ’s credibility was undermined by a number of factors. Among the most important of these was Dumont’s rookie mistake of supporting the “yes” side in the 1995 referendum. Dumont was 25 at the time, and was taken advantage of by the suave and intelligent separatist leadership of Jacques Parizeau and Lucien Bouchard. This critical error of Dumont’s very young judgement has allowed successive Quebec Liberal leaders to undermine his credibility among federalist voters and federalist media. Conversely, separatists could argue that he was no longer interested in holding referendums, and thus not worthy of support from separatist voters.
Other factors undermining the ADQ’s political fortunes included their inconsistent policy statements, their lack of depth or bench strength, and the party’s original platform, which included outrageous demands for federal powers fuelled by post-Meech Lake bitterness.
However, the ADQ always had one noticeable competitive advantage: its leader. As much as Dumont’s inexperience has been a liability for the ADQ, his charisma should be obvious to anyone who has heard him speak. Not only does he speak with eloquence and persuasion, but with sincerity and subtle yet profound passion. In a word, he’s very convincing.
Dumont has refined his political skills over the 13 some-odd years that he’s been ADQ leader. This experience has finally served him, as he made bold strategic and tactical decisions that many dismissed as transparently opportunistic, but that in fact appealed to populist sentiment among disaffected Quebec voters:
1) A stubborn refusal that he’s an “autonomist” rather than a “separatist” or a “federalist”. This not only allowed him to distinguish himself from his opponents in the eyes of the electorate, but to also declare the two-headed emperor (Liberal and PQ) had no clothes. Dumont’s “autonomism” was a way of declaring the federalist/separatist debate in Quebec to be the non sequitur that it has always been. Quebeckers, tired of the never-ending debate, were highly receptive to this message.
2) A call for “reasonable accommodation” on the issue of immigrants and their integration into Quebec society. Sensing the immigration pendulum had swung too far in the pro-immigrant direction, and that the political elites were neglecting popular sentiment on this issue, he sensed an opportunity and seized it.
3) A sincere appeal for Quebec to address its debt issues. The Liberals and PQ, under the cover of the national unity non sequitur, have been able to run up large deficits and debt and disguise them as a “zero deficit”. Among ADQ supporters are those Quebeckers who have finally gotten wise to this dilemma. The ADQ has sensed the Quebec political winds shifting right, and it has set its sails accordingly.
4) “Un vote pour l’ADQ c’est un vote pour l’ADQ! Un vote pour l’ADQ c’est un vote pour vous!” (translation: A vote for the ADQ is a vote for the ADQ. A vote for the ADQ is a vote for you[plural].). It was a brilliant campaign slogan that dispelled another Liberal/PQ co-conspirator fallacy: that voting for the ADQ is a vote taken away from either one of the two traditional parties, and thus, given to that party’s opponent. By making it clear that ADQ voters should consider themselves as voting FOR something, as opposed to against something else, Dumont solidified his credibility among Quebec voters.
5) Costing out his platform during the leaders’ debate. Given the ADQ’s lack of campaign funds, Dumont had to think on his feat and use the only free promotional vehicle to him: the debate itself. This allowed Dumont to counteract another one of his opponents’ arguments: that he was unable to make reasonable and budgeted promises.
The five points above demonstrate that Dumont is a force to be reckoned with.
Anyone that argues that the rise of the ADQ is merely a protest vote is extremely short-sighted, and has a very limited understanding of Quebec political history. Quebeckers have on occasion demonstrated extreme hostility to an established party and made their wrath felt. One example is Louis-Alexandre Taschereau’s Liberals in the mid-1930s, the party being kicked out of power for the first time in decades by disaffected voters. Another example is of Robert Bourassa’s Liberals, who were severely punished by Quebec voters in the 1976 election that saw the PQ elected for the first time. Those voters also disposed of the Union Nationale in 1970s. That party has never recovered, and does not exist today.
Now that the ADQ has gained credibility with the media, the elite and voters, they have nowhere to go but up. They are now an official party in the National Assembly, and as such, have access to campaign financing, a research staff, and, most importantly, star candidates.
Quebec faces some severe challenges over the next decade, challenges that jeopardize the continued prosperity and health of the province:
* Crippling debt load that keeps getting bigger every single year.
* A deteriorating health care system that has suffered the neglect of successive politicians
* A deteriorating education system that has, among other things, fallen prey to linguistic politics
* A severe demographic crisis
* A sense of entitlement by various vested special interests whose priorities run counter to those of the population at large. This includes (but is not limited to) unions, radical student groups, linguistic zealots, separatists, and other recipients of government largess. These groups drain precious government resources from ordinary Quebeckers.
Both major parties have failed miserably at addressing the above problems. New blood is needed to address these challenges in a realistic and courageous way.
Once Dumont’s half-hearted efforts to reach out to English-speaking Quebeckers become more refined and sincere, he can break the Quebec Liberals’ monopoly on anglo voters and gain a beachhead on the island of Montreal.
The ADQ is here to stay and their leader is a rising star. I would be extremely surprised if they didn’t win the next provincial election.
